Radio strips everything down to the idea.
With nothing but sound, performance, and timing, the work has to carry on concept alone, leaving no place to hide and a lot of room to play.
Mealtime Scaries — Whirlpool
Dinnertime Auction — Whirlpool
McRib — McDonald's
Itchy Sweater — Hallmark
Say It Like You Mean It — Hallmark
Makes Sense — McDonald's/Coke
Mind Blown — McDonald's/Coke